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Citizen Life's Gen Z targeting program launched
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Citizen Life Insurance Company is going to conduct the 'Citizen with Gen Z' program with a focus on the young generations under Gen Z (Generation-Z). The aim is to explain the importance of life insurance and investment for the future and make them aware by conducting programs that attract the youth.
The company has said that it has prepared programs with the aim of helping customers with new and unique methods. Recently, Citizen Life has launched a dynamic QR payment system under the company's digital citizen campaign aimed at the youth. The company also claims to be the first company to launch a software application for filing insurance proposals online.
